Marketing
This course introduces the use of digital channels for inbound marketing and provides a foundation in various acquisition tactics. Gain an in-depth understanding of digital marketing concepts while exploring how to select, use, and implement the latest developments in digital marketing vehicles. Delve into the fundamentals of digital marketing and its impact on business and communications. Also, discuss the development and use of digital marketing as a core strategy in the marketing plan.
Access to This Course and Many More by Applying to the BGA Program. Learn More About the BGA Program Here.
Learning Objectives
Practical skills that enable you to develop digital strategies
The ability to assess the strengths and weaknesses of any given digital marketing tool as it applies to a business innovation
The ability to choose and integrate those tools into new or existing marketing campaigns
An introduction to using digital channels for inbound marketing and a foundation in various acquisition tactics
Contact Hours:
3 Hours
Real Life Application:
Walk away with a digital game plan to launch your company brand to stand out amongs the competition
Ideal for:
Professionals who want to explore the core concepts of digital marketing
Professionals with little to no knowledge of digital marketing
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